In one of my previous post, I referred to Yellowbird a state of the art technology for producing 360 degree videos with interactivity. Doritos have produced a video using this technology which is posted on YouTube.
Follow the link to check the video that has also been featured on FWA site: http://www.youtube.com/doritosuk
On the same lines ImmersiveMedia does the same in Flash videos using their own technology.
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